The growth trap
Platforms promise discovery. What they rarely advertise is the 35% effective take once promos, delivery subsidies, and chargebacks settle — often before you pay for food and labor.
What a $50 order actually leaves you
After commission, packaging, and payment fees, many operators net less on delivery than dine-in — while doing more work. That's not scale; that's leakage.
- Platform fee: ~35%
- Goods + labor: ~52%
- What's left: painfully thin
